Creator partnerships for brand and agency teams
Review creator fit, see the evidence, and give your team a consistent way to decide who moves forward.
@maya.creates
Brand score 86 · Influence 78
Followers
64.2K
Eng. rate
3.8%
Avg. views
21.4K
HOW THRESHOLD WORKS
The same review applies from the first creator you bring in through to who moves forward.
Find creators through inbound requests or outbound search.
Inbounds
A custom inbound form to capture and automatically score all inbound requests.
Discovery
Use natural language to search across Instagram and TikTok to find relevant creators.
Auto-Discovery
Every week, Threshold will find new creators with collaboration potential for your brand.
Score creators against your unique brand profile using live data, not a stale influencer database.
@maya.creates
Total score
StrongFollowers
124K
Eng. rate
4.1%
Avg. views
38K
Stay on top of creator relationships so content gets delivered on time.
@maya.creates
Score 82
@glowwithjen
Score 88
@joshstyle
Score 74
@rachellooks
Score 61
DISCOVER
Every creator goes through the same scoring process, whether they apply directly or are discovered through Threshold. So you can compare creators on equal footing.
Stop managing collaborations through DMs. Creators apply on a branded page, and requests arrive scored and ranked for your team.
How Inbound worksPartnership Application
Tell us how you'd like to partner.
First Name
Last Name
Country/Region
Search the categories and topics your customers actually follow, shortlist who looks promising, and score them before you spend time on outreach.
How Discovery workspilates moms with at least 50k followers
Maya Ellison
@maya.moves
Audience
56K
Eng.
7.8%
Recent posts
Jordan Hale
@jordanhale
Audience
586K
Eng.
2.4%
Recent posts
Riley Chen
@rileychencoach
Audience
273K
Eng.
4.2%
Recent posts
Each week, new creators are discovered and scored for your brand. A dynamic system that learns over time as you approve and pass.
How Auto Discovery worksCreators recommended by Threshold
New matches for your brand this week
Creator
Platform
Followers
Avg views
Eng. rate
Score
Actions
Nora Voss
NewTikTok
@noravoss
223K
15K
3.4%
Sam Ortiz
New@samortizhome
94.2K
28K
5.1%
Priya Nair
TikTok
@priyanair
61.8K
42K
6.7%
SCORE
Live data feeds a scoring engine unique to your brand, giving you an up to date picture on why a creator is or isn't worth working with.
How scoring works
Brand profile
Threshold builds a unique profile for your business.
Creator profile
Every creator is independently profiled by Threshold during scoring.
Compare and score
Threshold compares 50+ creator signals against your brand profile to generate one comprehensive fit score.
Platform-specific scoring
A 50K subscriber YouTube channel is scored differently than a 5M follower account on Instagram.
Research-backed methodologies
Analysis is based on industry benchmarks across YouTube, Instagram, TikTok, and web data.
Creator review
@joshstyle
TikTokTotal
Content
Menswear styling and haul videos aimed at trend-aware shoppers in the 25–34 sweet spot.
Brand score
Breakdown
Content Match
91Styling and outfit content sits directly in the brand’s apparel category.
Tone Alignment
84Casual, aspirational voice complements the brand without clashing.
Audience Overlap
62Overlap on style interest; weaker match on the brand’s core customer profile.
Influence score
Breakdown
Engaged Audience
82Engagement and reach sit above expectations for this size tier.
Viewer Trust
71Interaction quality looks solid; no high-risk trust flags.
Commercial Validation
58Limited labeled sponsorship history to judge paid readiness.
MANAGE
Add creators to your pipeline and keep relationships moving so campaigns stay on schedule.
Lifecycle
Move creators from Ready to Contacted, Contract sent, and Delivered in one board.
Tasks and activity
Create action items and keep a running history of what happened across the relationship.
Owners and campaigns
Assign relationship owners and attach creators to campaigns so ownership and context stay with the partner.
Maya Ellison
@maya.creates
Owners
Campaigns
Next action
Send outreach
Nora Voss
@noravoss
Owners
—
Campaigns
Next action
Assign owner
Sam Ortiz
@samortizhome
Owners
Campaigns
Next action
Follow up
Jordan Hale
@jordanhale
Owners
—
Campaigns
Next action
Await signature
BUILT FOR
Book a demo
We'll score them against your brand and show you exactly what drove the result.
